Like web design, internet marketing can mean many things. See below
some of the services we offer:
Search Engine Optimisation (SEO)
Any website is only as successful as its marketing, and SEO should
be an integral part of that. SEO helps websites appear in the
natural or organic results of a search engine, when a searcher
types in a given phrase. i.e internet marketing strategy. At
our agency, we build our websites so they are “search
engine friendly” from the start, ensuring your site gets
the best possible start it can in the search engines. We can
also take a site, and help develop an SEO strategy for it.
That could involve strategic linking, keyword placement or
even re-building the site so it’s more receptive to search
engines.
Pay-per-click (PPC)
Another form of search engine marketing, PPC, is where someone
searches for a word or phrase, and adverts appear within the
search engine results. You then pay every time someone clicks
on your advert. The adverts will appear in different areas dependant
on which search engine is used. digimedia will assist you in
choosing which search engines to carry PPC out on, and will also
design the best internet marketing strategy to help in assigning
budgets and reporting back results.
Affiliates
A good way of attracting visitors at a low cost to your site
is always something companies want to hear about. With affiliate
marketing, you can get other website owners to market your site
for you. You will pay them on an enquiry or sale basis as a reward
for their efforts. Affiliate marketing is a rapidly growing area
of internet marketing, and digimedia have many well established
contacts in this area to help build an affiliate marketing strategy.
Email marketing
Often frowned upon, email marketing is a great strategy to reaching
a large audience, fast. Since the regulations that were passed
with regards opt in lists, email marketing is a lot cleaner and
more efficient. digimedia can help develop an email marketing
strategy by profiling your target customer, and then running
this against opt in lists to define a target email set. Then
sit back and wait for the responses!
Comparison shopping
Sites like Kelkoo and Pricerunner attract thousands of visitor’s
everyday, so for an e-commerce site it’s a good idea to
look into such areas. Different sites are right for different
products, so its important to choose wisely. digimedia can assist
in the selection of shopping sites, and also apportion budgets
appropriately to the different sites. Comparison shopping is
becoming an integral part of online retailers internet marketing
strategy.
Web Analytics
Getting visitors to your site is the main strategic aim of any
web based promotion. Imagine being able to analyse what these
visitors actually do when they are on your site, or even how
they got there. As an agency, digimedia have access to market
leading software that will tell you how long visitors spend on
your site, which paths they take through the site, and where
they have come from amongst all the other regular web stats you
expect to receive. digimedia believe in delivering return on
investment (ROI) for all campaigns, and analysing how people
use the site is pivotal to that.
Multi-lingual
The internet is a truly global medium now with a huge percentage
of the globe having access to a PC with a web connection. This
allows your company to reach a truly global market from within
the UK. But what if people in those markets can’t speak
your native language? This is where multi-lingual websites and
promotion comes in. Translating your site into a foreign language
and marketing it to that country could result in massive amounts
of business. digimedia work with leading web translation companies
to help ensure your website can work hard for you in many markets
across the world, and develop your internet marketing strategy
to capture as many markets as you require!
Pay per call
Pay per call is a new phenomenon within internet marketing. The
idea itself is simple; register a unique phone number and track
the number of calls to that number and charge on a basis of the
number of calls made to that number. This has been born out of
companies like Kelkoo trying to counteract the amount of “drop
off” that occurs when customers prefer to call the company
rather than deal mainly through the site. digimedia can help
assess when this will be valuable for you and will help assist
you in tracking your more traditional marketing mediums through
this method. This will allow you to measure all forms of marketing,
and what returns you get from each medium.
digimedia offer these services within the UK out of our Leeds
office.
Contact digimedia now
to find out if an internet marketing strategy could work
for your business!
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